BEC高级口试真题

为了让大家更好的准备商务英语BEC考试，小编给大家整理一下剑桥BEC商务英语考试高级真题,下面小编就和大家分享，来欣赏一下吧。

BEC高级口试真题1

Part 1:

Where are you from?

Tell me more about your study and which part you find is most interesting?

What effect does internet have on Chinese work life?

Part2:

Sale: The important of knowing customer need and preference

(不好意思，只关注了这个)

Research and development: The important of ensuring staff meet deadline.

Part 3:

Outsourcing:

Discuss:

Advantages of outsourcing.

How can outsourcing be monitored

09年5月BEC高级口试真题：

口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。

我听说的试题。

食品安全(三鹿事件)-问的是企业名牌的重要性

怎样通过媒体传播自己企业的名牌形象(注意已经是名牌)

还有你的名字的汉语读法。

你来自哪里。

互联网对中国居民消费习惯的影响

BEC高级口试真题2

1.Tell me something about yours study?

2.Tell me about your ambitions。

3.To what extent do you think IT has influenced China?

第二部分

Mini presentation (about 1 minute each)

Candidate sun4102's choice of topic (out of 3 options)

The advantage of flexible price pollicy

第三部分

Collaborative task

in-house training programme

You are the personal manager of a company.You have been asked to decide whether it is neccesry to bring in in-house training programme.

Discuss the situation together, and decide:

1.The advantage of in-house training programme

BEC高级口试真题3

I

1. Customer Relations: the importance of making customers feel valued

2. Company growth: the importance to a company of controlling expansion

3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

4. Time Management: the importance of planning work time effectively

5. Project Development: how to ensure inter-departmental co-operation on new projects

6. Purchasing: how to evaluate and select new products

7. Personnel Management: the importance to a company of having well motivated staff

8. Strategic Planning: how to decide whether to purchase or rent company premises

9. Sales: how to ensure that price levels for new products are set appropriately

10. Communication Skills: the importance of foreign language training for selected employees

11. Advertising: how to select a suitable agency to handle a company’s advertising

12. Finance: how to decide whether to float a company on the stock-market

13. Marketing: the importance to a company of offering its products on the world-wide web

14. Staff Training: how to evaluate the effectiveness of company training programmes

15. Company Growth: how to decide when it is the right time for a business to expand

16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

17. Recruitment: how to ensure that the best candidate for a post is selected

18. Information Management: how to analyse and make effective use of information

19. Sales: the importance of brand image in ensuring that products or services sell well

20. Technology: the importance to a company of keeping up-to-date with internet developments

21. Quality Control: how to ensure that a company consistently maintains quality control standards

22. Product Promotion: how to make effective use of the media when promoting a new product or service

23. Product Management: the importance of teamwork for the effective management of projects

24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany

25. Technology: the importance of computer skills for the workplace of the future

26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications

27. Staff Development: how to administer a staff budget effectively

28. Market Research: the importance of finding out about customers’ habits and attitudes

29. Financial Management: how to identify ways of reducing costs in a company

30. Communication: how to achieve an effective working relationship between different departments within a company

31. Communication skills: the importance of understanding cultural differences when working in an international environment

32. Personnel Management: the importance of providing employees with clear job descriptions

33. Company Growth: how to ensure that company growth proceeds at the optimum rate

34. Time Management: how to manage a heavy workload effectively

35. Health and Safety: the importance to a company of having a Health and Safety policy

36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance

Samples(部分口语试题参考答案)

1、Customer Relations: how to maintain customer interest in a company’s products

As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

2、How to fill a key vacancy

In order to fill a key vacancy, a company will usually follow the same standard procedure.

It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.

Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.

Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.

The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.

Background Information

3、Career Planning: how to assess the career opportunities provided by different types of companies

Career Planning

Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.

Career Development: the importance of acquiring a range of skills throughout your career

It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.

4、Human Resources: how to provide effective support for new members of staff

Training: The importance of a continuous programme of staff training within a company

Staff Management: how to achieve and maintain high motivation among a workforce

Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.

5、Marketing Research

Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.

We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.

A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.

6、Marketing: the importance of packaging products appropriately

In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.

7、Market Research: the importance of doing market research before launching a new product

Sales: How to sell a product effectively in international markets

Product Promotion: the importance of selecting appropriate members of staff to attend exhibitions

Communication: the importance in business of maintaining contact with clients

Public Relations: the importance of adequate supervision and training of staff who deal with the public

8、Management: How to run a meeting successfully

Transport Management: the importance to a business of an efficient public transport system

Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.

Transport Management: the importance of using environmentally friendly means of transport whenever possible

9、Health & Safety

Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.

Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.

10、Life Skills: the importance of being able to cope with stress in a job

Technology: the importance of training staff in how to use new technology when introducing it into the workplace.

BEC高级口试真题4

Part 1

1.Talk something about your job or study and your future plan.

2.Talk something about your work or study place.

3.What brand name means to Chinese?

4.Do you think the working life has changed in China?

5.What do you like most about your major and what’s your ideal employer?

6.what qualification do you think is the most important when work in China?

7.服务业为什么重要

8.为什么要从国外进口产品

9.理想的employer是啥样

10.中国的tourist industry以后发展如何

Part2

1.The importance of having an internal magazine in the communication of different departments

2.Project management: factors involved in running a project effectively

3.The importance of having both permanent employees and temporary employees in a company

4.The factors involved in a training program

5.How to leave a good impression when interview?

6.How to ensure that a new product can meet the customers need?

7.How to make sure the potential customer is indentified accurately?

8.The importance to diversify strategies to manage staff.

9.How to make a sales campaign

part3

1.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?

2. How to build a new sales team

(1) What support should you offer?

(2) How to measure the performance?

(3) Would you like to manage a sales team and why

(4) Do you think it is important to have a feedback system when managing a sales team

3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.

(1) In what way can it expand effectively?

(2) What benefit can the company get from outside expertise?

(3) What will happen if a company grows too fast?

(4) What should be considered when a company wants to expand in another country?

4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.

(1) How to select employee to attend the training program?

(2) What training program should be introduced?

5.公司new location，然后要讨论决定move to new location前要考虑什么因素，还有对员工有什么影响。老师问我的后续问题：对于员工来说，公司的building什么因素最重要。

6.staff 不是很motivated，原因和对公司的影响。一个问题是觉得什么因素最能激发motive，还有一个是如何平衡工作和生活。

7.讨论客户关系的。一个问题是怎样评估现存的客户关系，第二个是通过什么方式去改进客户关系。